技术已经彻底改变了产品和服务的今天销售的方式。

A student presents her findings in a marketing class.
学生史蒂文斯获得动手在种技术正在改变营销人员的工作方式,促使其观众的训练。

大数据给了市场营销的信息无限丰富成习惯和他们的客户的行为,社交媒体和移动通信的意思的消息可以在特定时间特定地点定位到特定的人。但要充分利用这些优势,你需要能够解释所有的数据来创建可操作的战略 - 在史蒂文斯的特产。在这里,你会用这些工具直接进行试验,以创建和管理广告活动,并使用分析来调整基于受众行为的策略。

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

唯一史蒂文斯

The history of technology-driven innovation at Stevens gives students in the Marketing Innovation & Analytics major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, 史蒂文斯 faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.

在企业招聘顶部

甫瀚

摩根大通

德勤会计师事务所

普华永道

其中,高科技是上衣

你长大了由技术所包围 - 这么做生意的学校。技术是我们做什么的心脏,无论是研究在应用开发或社交网络分析假冒网上评论或人群的智慧或类项目。当你在一个快速变化的商业世界职业生涯做准备史蒂文斯会给你技术的新视角。

该消息的度量